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For Mad Cool Festival 2025, I was invited by Johnnie Walker and Converse Spain to collaborate on a project: 100 pairs of hand-painted Converse, as well as live-painting a Johnnie Walker statue during the festival.

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For the shoes, we designed a concept that fit with Johnnie Walker's brand - on one side of each pair, a walking figure, and on the other side one of two phrases: "keep walking" and "se hace camino al andar". Each pair was hand-painted with fabric paint, and festival attendees could win a pair by playing a game at the Johnnie Walker Booth.

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During the 3 days of the festival, I painted a life-size Johnnie Walker statue, following the color palette and style we had used for the shoes. The statue is now displayed at other Johnnie Walker events.

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© 2022 by Carmela Caldart. 

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