Farm Rio launched a collaboration between their accessories brand Farm Etc. and Bic - I was one of three artists invited to create an animation and supporting assets for the launch of their collab.

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The goal was to create an animation based on the uses of a lighter, and I created an animation with the lighter as the main character, going through its typical day of being borrowed, lost, stolen, washed, and found again by someone else. The life cycle of a lighter.

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For the launch, a magazine stand was covered with the illustrations and people were able to get their own Farm Etc x Bic lighters.